Innovative designs balance work and life for Generation Y workforce
SINGAPORE, April 28, 2011 – Steelcase Inc., the global leader in the office furniture industry, today marked the South East Asian preview of its new Manifesto and Lexicon furnishing system ranges in Singapore. These new systems were designed specifically for Generation Y workers now entering the workforce in large numbers in Asia.
“Steelcase is delighted to be able to meet the growing needs of Asia’s next generation of workers, blending the perfect balance of design aesthetic and functionality,” said Uli Gwinner, President of Steelcase Asia Pacific.
The development of the new Manifesto and Lexicon ranges grew out of insights gained from recent human-centered research conducted by Steelcase to explore the changing ways of working and workplace needs of Gen-Y – Asia’s post-80’s workforce. The research, conducted in major global markets including China and India, revealed that work styles, new work-life demands and increasing workspace density are all contributing to changing the way office systems and storage in the workplace are planned and used.
To provide flexible solutions to these contemporary workplace challenges and the changing needs of Gen-Y workers, Steelcase created Manifesto. A complete system solution with an extensive menu of elements, Manifesto supports 3- dimensional space management, to enable the creation of complete workplaces that facilitate individual and team work in a variety of settings. Manifesto applies five key design principles to make the best possible use of space, helping individuals to work the way they like.
The Lexicon range defines a new dimension in work-life balance. Lexicon makes it easy to create a variety of workplace applications for both individual and collaborative work, with simple solutions for every requirement from benches to desks to panel configurations and tables, using the same range of components and elements. It brings a fresh balance to the need to support both work and life, helping balance task and collaborative teamwork, personal and public items, and the enable the personalization of individual workspaces to support the way people work.
“Generation Y is a dominant force in shaping Asia and will have a dramatic global impact over the next 20 years. In 2011, Steelcase strengthened its Asia strategy by developing more Gen-Y products to highlight the core concept of ‘you are unique, you are the future,” added Gwinner. “Creating better workplace environments benefits organizations, noticeably by helping them attract, engage, and retain top talent. A growing number of companies across Asia are partnering with Steelcase to understand and leverage generational work styles to meet business objectives.
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For media inquiries, please contact:
Cherry Wan
Steelcase Asia Pacific
+ 852 2823 5527
cherry.wan@steelcase.com